Opifex
Chicago Modernism and the Ludlow Typograph

Chicago Modernism and the Ludlow Typograph

by Paul F Gehl

Forthcoming: 15 November 2020



Chicago Modernism and the Ludlow Typograph:
Douglas C McMurtrie and Robert Hunter Middleton at Work
— Paul F Gehl

With a Foreword by Robert McCamant
Published by Opifex, 15 November 2020
ISBN 978-0-64868-071-0
152 × 229 mm / 6 × 9 inches
Paperback
52 images, colour throughout
144 pages



This is the first book to provide a narrative account of type design in Chicago during the years 1925–50, when American typographers and graphic artists confronted the arrival of European modernism. Robert Hunter Middleton and Douglas McMurtrie were prominent in the period and spoke for Chicago in the national debates. Neither man was a Chicago native yet both worked for the Ludlow Typo­graph Co., a manufacturer of type­setting machinery. As Paul Gehl examines their years of working side by side, it be­comes clear that differing experiences of the city and its design world created two different modernisms that can be traced in the beautiful types on which they collaborated, Middleton as artist and McMurtrie as ‘promotional man extraordinary’. Gehl shows how the new typography — championed loudly by McMurtrie and practised quietly by Middleton — took root in Chicago a decade before the arrival of the New Bauhaus, usually described as the singular turning point in Chicago design history. The ‘Bauhaus Boys’, as Chicagoans called them, introduced new ideas, but the seeds of their success were sown in the work of Ludlow’s two modernist pioneers.

The narrative is illustrated with more than fifty images, the most extensive documentation of Ludlow’s specimens and promotional material ever to appear in one volume, some of it never before reproduced.

 


 

‘At the core of Gehl’s fascinating account of a most improbable yet successful typographic partnership is America’s tentative steps toward Modernism at a time when revivalism re­mained prevalent and the ‘modern spirit’ was considered to be culturally of dubious in­tent. Gehl chronicles in engrossing detail and with admirable clarity the subversive ener­gies of McMurtrie, a modernist who would tell anyone willing to listen, and Middleton, a moderniser who preferred his typefaces to do the talking. That Ludlow had both on the payroll at such a momentous time was remarkable good fortune.’
— David Jury

‘In the community of design historians, no one knows more about Douglas McMurtrie and Robert Middleton than Paul Gehl. This account demonstrates his unequalled knowledge of those who have contributed to Chicago’s unique design history. During nearly forty years at the Newberry Library, Paul has uncovered similar fascinating stories. My hope is that this essay is the first of many more to come.’
— Jack Weiss

 


 

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